Targeting the right Google Places keywords is key to being successful. The advice here is don’t follow the herd and just go after mainstream keywords. Look for keywords that can actually define your business and differentiate you from competitors. It could be a specialty service you provide or maybe a unique product, whatever it is, make sure the keywords you’re targeting generate Google Places in the search results. It is also important to make sure that your website is properly optimized for this keyword. It does not have to be the whole site, it could be a blog post or a single page.
Putting Keywords in Google Places
If your business name does not contain your keywords then do not put them in the Google Places page. Instead, focus on the description and making it readable. There is no sense of stuffing your keywords. Google is looking for natural and readable content. Also, do not stuff your categories with keywords in Google Places. Categories describe what your business is and not what it does. In some cases this could be the same thing which can be beneficial.