If you want to rank in Google, you’re going to need to know a lot and be comfortable with Google Places.
It’s important to use your official business name in Google Places and not to attempt to game the system by stuffing the name of your city, a keyword or something else into the name you use on Google Places. Simpy use your official business name as registered with your state. Don’t get greedy or else you could be punished by Google for cheating (and rightly so).